Official sports marketing partner of Triveni Continental Kings for the Global Chess League. We built a new era of digital fandom in chess — from narrative-driven campaigns and tournament storytelling to player-centric content that powered TCK to become the most dominant and most engaged franchise in the league.
End-to-end sports marketing partner for Sobisco Smashers Malda in the Bengal Pro T20 League. From brand positioning to fan-centric campaigns, we built a digital presence that fuelled engagement, regional pride and supporter loyalty throughout the league.
Complete sports marketing mandate for Purani Dilli 6 in the Delhi Premier League T20. We crafted the team’s cultural nostalgia narrative and amplified it through social media storytelling, player-driven IPs and community activation — turning PD6 into a fan-favourite brand.
Strategic sports marketing for Anmol Kings Halar in the Saurashtra Pro T20 League. Our campaigns blended royal identity with local emotion, driving strong recall, fan participation and digital traction across the tournament.
Conceptualised and executed the official team anthem and mascot for Vidarbha Pro T20 League. The anthem captured the spirit of Vidarbha cricket, while the mascot became a central fan identity — driving match day energy, social conversation and on-ground interactions.
Designed the musical and visual identity for Saurashtra Pro T20 League through a high-impact anthem and a powerful mascot character. The campaign enhanced brand recall among fans and boosted emotional connection with the league.
Developed a CGI-powered digital mascot ecosystem for Puneri Paltan, enabling unprecedented digital fan interaction. The sticker packs and dynamic mascot content helped Paltan unlock fresh engagement touchpoints across social media and WhatsApp.
When Finolex stepped into the sports arena, the brief was simple — don’t just advertise, spark connection. We answered with two campaigns, two sports, one brand narrative: energy that powers champions.